Reimagined Brand Identity for 15 Outdoor Malls

Managed the development of a comprehensive campaign guide for Pacific Retail Capital Partners, ensuring seamless execution across every phase of the outdoor mall rebrand. The objective was to craft an immersive, multi-channel experience that captivated audiences while fostering a strong sense of place, community, and belonging. By establishing a cohesive visual and narrative identity, we delivered brand consistency that resonated with PRCP’s diverse, nationwide audience.

Research

Brand Guidelines

Omni channel Campaign Execution