1.6 Million Views.
Introducing Jenna Ortega as Cairo Sweet.
The social campaign for Miller’s Girl achieved incredible engagement, racking up over 1.6 million views on a single post. The provocative thriller, where the lines are blurred between a teacher and his protege, stars Jenna Ortega as Cairo Sweet. The campaign's success stemmed from a strategic mix of engaging content and star-focused messaging that highlighted the cast.
Creative Direction
Strategy
Copywriting
Community Management
Notable Creative.
Highlighting thematic words as the video beneath them slowly transitions from black & white to color.